Taming the power of her super-sensitivity & tendency to take things personally, Emily has
lived her belief that our strength lies in our uniqueness through her work with brands &
businesses since 2017.
In her role as head of Marketing & Culture for a niche legal firm based in Baton Rouge, Louisiana, Emily designs and distributes all
digital + print media, ensuring that every piece of content that goes out is representative of the business’s core values.
As the company’s blog & newsletter writer, social media manager, and website designer, she keeps things personal & real, which
attracts people to the firm’s services & sets them apart from the market.
“When people hear I work for a legal firm, they’re immediately, like ‘what? That does NOT fit your personality at all!’ But actually it does… this company is not your typical legal group, which is why I love it. They’re very people-centric with a genuine desire to do good, which are really the only kinds of businesses I want to work with.”
Her “Day Job” has also connected her with attorneys who have taken note of her not-so-average company newsletters + social posts and retained her for custom marketing services. While she does not have a professional background in law, she prides herself in taking the time to understand each clients’ business, and once again uses her strengths of authenticity & vulnerability to show her clients— through increased engagement, email replies & more— that these are the things that help them gain clients & make business connections that actually pay off.
After graduating from LSU in 2014 with a French degree, Emily furthered her studies + language skills while earning a Master’s in Teaching and conquering the French language (+ public transportation system!)
Unfulfilled from a career in education, Emily explored another kind of teaching— personal training— while she soul-searched like all 20somethings should. It was here that she discovered how important (and fun!) branding was and took on her first personal branding + marketing client: the gym owner from whom she rented space for her women’s personal training business at the time.
While she no longer teaches French or trains, she does teach branding + marketing to business owners and their teams, and many of her freelance clients are in the health + fitness space.
“When I look back, it’s actually really weird how things have pieced together from teaching to training to what I do now. I always tell people, ‘just do what feels good,’ because that’s essentially how I got here… doing some weird combination of things I love that I didn’t know you could actually make a living from!”
Outside of work, Emily is writing her first book The Shape of You, which will launch Spring 2025. She loves trail running, having coffee outside in the mornings, and hanging with her German Shepherd + husband where she lives in Dallas, TX. Get to know more of Emily’s attitude & branding beliefs here. •